WE PLANT IDEAS IN MINDS THAT PUT PRODUCTS IN CARTS.

We're a brand studio for FMCG challenger brands, specialised in impactful packaging design.

Our work is designed to capture imagination, command the senses and bend perception to win more carts, more hearts and a bigger payday.

Let's chat

OUR WORK

Caffeine

Zuum

Packaging Optimsation

Frozen

Gym Bod

Brand and Packaging Refresh

Ready Meals

Youfoodz

Packaging Architecture & Refresh

Laundry

MNML

Packaging refresh

Yoghurt

Raw C

New category launch

Snacks

Bar None

Brand refresh

Cleaning

Cove

New brand creation

Laundry

Undo This Mess

New brand creation

CAPTURE ATTENTION.

DELIVER CLARITY.

WIN SELECTION.

FUEL GROWTH.

OUR SERVICES

Mind Control is a strategic brand agency using research, strategy and design to shape perception, build preference and create sustainable business growth.

Packaging Testing and Concept Validation

Category Research & Analysis

Brand & Design Strategy

Brand Identity

Packaging Design

Packaging Optimisation

Art Direction & Photography

Packaging Testing and Concept Validation

Full Production Rollout

Go-To-Market Plans

OUR CLIENTS

We work exclusively with FMCG businesses. Small and mighty or big and bold, our clients share one trait - they have a challenger mindset and the drive to win.

SUPERGOODS, BY MIND CONTROL

Mind Control owns and operates supergoods, an industry newsletter covering the ideas, brands and packaging shaping FMCG. Read by thousands of founders, marketers and CEO's each week.